Funnel Chart Maker
Create professional funnel charts to visualize sequential process flows and conversion rates. Upload your own data or try our sample datasets.
Visualization Limitation
Try it out!
- Click to load the sample data
- For Value column, select value
- For Stage column, select stage
- For Color By column, select channel
- Toggle Sort Values as needed
- Click Generate Funnel Chart to visualize the data
Calculator
1. Load Your Data
2. Select Columns & Options
Related Calculators
Learn More
Funnel Charts: Definition, Uses, and Interpretation
What is a Funnel Chart?
A funnel chart is a specialized visualization that displays sequential data through progressively decreasing proportions. It's shaped like a funnel, with the first stage being the widest (representing 100% of the initial value) and each subsequent stage narrowing proportionally to the values they represent.
Common Uses of Funnel Charts
- Sales processes and conversion rates
- Website visitor flows and conversion funnels
- Recruitment and hiring pipelines
- Customer acquisition journeys
- Project management stage progression
Interpreting Funnel Charts
When analyzing a funnel chart, consider the following:
- Conversion rates between consecutive stages (calculated as percentage of previous stage)
- Overall conversion rate (from first to last stage)
- The steepness of the funnel's slope (indicating high or low drop-off rates)
- Unusual patterns or bottlenecks where values decrease dramatically
Best Practices for Funnel Charts
- Limit the number of stages to 5-7 for readability
- Use a logical sequence that flows from top to bottom
- Include conversion percentages between each stage
- Consider using color to highlight stages with concerning drop-offs
- Include total counts alongside percentages for context
- When comparing multiple funnels, use consistent stage definitions
Funnel Chart Maker
Create professional funnel charts to visualize sequential process flows and conversion rates. Upload your own data or try our sample datasets.
Visualization Limitation
Try it out!
- Click to load the sample data
- For Value column, select value
- For Stage column, select stage
- For Color By column, select channel
- Toggle Sort Values as needed
- Click Generate Funnel Chart to visualize the data
Calculator
1. Load Your Data
2. Select Columns & Options
Related Calculators
Learn More
Funnel Charts: Definition, Uses, and Interpretation
What is a Funnel Chart?
A funnel chart is a specialized visualization that displays sequential data through progressively decreasing proportions. It's shaped like a funnel, with the first stage being the widest (representing 100% of the initial value) and each subsequent stage narrowing proportionally to the values they represent.
Common Uses of Funnel Charts
- Sales processes and conversion rates
- Website visitor flows and conversion funnels
- Recruitment and hiring pipelines
- Customer acquisition journeys
- Project management stage progression
Interpreting Funnel Charts
When analyzing a funnel chart, consider the following:
- Conversion rates between consecutive stages (calculated as percentage of previous stage)
- Overall conversion rate (from first to last stage)
- The steepness of the funnel's slope (indicating high or low drop-off rates)
- Unusual patterns or bottlenecks where values decrease dramatically
Best Practices for Funnel Charts
- Limit the number of stages to 5-7 for readability
- Use a logical sequence that flows from top to bottom
- Include conversion percentages between each stage
- Consider using color to highlight stages with concerning drop-offs
- Include total counts alongside percentages for context
- When comparing multiple funnels, use consistent stage definitions