Funnel Chart Maker

Created:April 13, 2025

Last Updated:April 13, 2025

Create professional funnel charts to visualize sequential process flows and conversion rates. Upload your own data or try our sample datasets.

Visualization Limitation

Please note that if your funnel has many stages, the last few levels may not be clearly visible due to the nature of funnel charts. We're working on improving this visualization for deeper funnels.

Try it out!

Click here to load the sample data
For Value column, select value
For Stage column, select stage
For Color By column, select channel
Toggle Sort Values as needed
Click Generate Funnel Chart to visualize the data

Calculator

1. Load Your Data

Note: Column names will be converted to snake_case (e.g., "Product ID" → "product_id") for processing.

2. Select Columns & Options

Value Column

Stage Column

Color By (optional):

Sort Values (Descending)

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Funnel Charts: Definition, Uses, and Interpretation

What is a Funnel Chart?

A funnel chart is a specialized visualization that displays sequential data through progressively decreasing proportions. It's shaped like a funnel, with the first stage being the widest (representing 100% of the initial value) and each subsequent stage narrowing proportionally to the values they represent.

Common Uses of Funnel Charts

Sales processes and conversion rates
Website visitor flows and conversion funnels
Recruitment and hiring pipelines
Customer acquisition journeys
Project management stage progression

Interpreting Funnel Charts

When analyzing a funnel chart, consider the following:

Conversion rates between consecutive stages (calculated as percentage of previous stage)
Overall conversion rate (from first to last stage)
The steepness of the funnel's slope (indicating high or low drop-off rates)
Unusual patterns or bottlenecks where values decrease dramatically

Best Practices for Funnel Charts

Limit the number of stages to 5-7 for readability
Use a logical sequence that flows from top to bottom
Include conversion percentages between each stage
Consider using color to highlight stages with concerning drop-offs
Include total counts alongside percentages for context
When comparing multiple funnels, use consistent stage definitions